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The Post Truth Business

Brands are built on trust but, in a post-truth world, they͛re faced with a serious challenge when so much of modern life is defined by mistrust.

A shattering of the vital connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous
problems for businesses on a global scale. If a brand isn’t seen as trustworthy, then when choice is available it will be rejected in favour of one that is. So what actions should brands take in order to restore their reputation capital?

In this session, Sean Pillot de Chenecey, author of ‘The Post-Truth Business’ will discuss the interconnected issues impacting brands. He’ll propose a way forward for organisations wishing to rebuild brand authenticity, regain their credibility and strengthen their consumer engagement.